The kind of content management a news organisation employees has almost a life-and-death importance for an organisation. Many news organisations have relied on off the shelf products that require minor customisation to run their digital operations. With increasing stress on integration, gigantic content management systems have also been placed in news organisations to run the legacy business as well as the digital operation.

There are technical challenges that often have been led by bigwigs in the electronics departments of the organisations. They might have a lot of experience working in news organisations, but are not quite journalists. It is common to seek inputs from journalists on the kind of content management system required, but not necessarily considered the most important input.