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Why Open Graph tags are necessary for news websites?

The use of Open Graph tags are necessary as social media platforms continue to remain important sources of traffic for news websites. Since Mastodon also recognise OG tags, they will continue to be useful.

There is a career to be made in News SEO

There is SEO and then there is News SEO. Not quite. But News SEO is emerging as a specialisation that can open up a career path for young journalists. Here’s a handy starting point to get going on it.

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Netflix is responsible for 15 per cent of global Internet traffic

Netflix is responsible for 15 per cent of global Internet traffic

A new report by Sandvine has revealed the web applications responsible for the world's most downstream internet traffic. Underlining the popularity of streaming services, Netflix accounts for the most megabytes with 14.9 percent. YouTube isn't too far behind with 11.4...

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UA to GA4: How’s it going?

GA4 is about to be the acronym that is going to take over newsroom jargon spouting, second to Artificial Intelligence or rather AI.  Most newsrooms use Google Analytics, the free analytics solution, which is all set to move to a format called Universal Analytics (UA) to Google Analytics (GA4). Initial forays to understand GA4 have elicited favourable reactions, save for an easy way to continue using historic data. If you have been dabbling with GA4, do write to us about your experience with it.

Subhash Rai

Subhash Rai

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