The Digital News Publishers Association or DNPA describes itself as “an organisation of the digital arms of leading media companies of the country, representing both print and television entities.” DNPA was incorporated in 2018, with Bharat Gupta, Pawan Agarwal, Idupuganty Venkat, Anant, Vivek Goenka, Tanmay Maheshwari, Kalli Purie Bhandal, Gautam Sinha, Arijit Chatterjee, Mariam Mammen Mathew, and Puneet Jain are directors. They represent Dainik Bhaskar, India Today Group, NDTV, Hindustan Times, Indian Express, Times of India, Amar Ujala, Dainik Jagran, Eenadu and Malayala Manorama. The organisation ostensible is meant to promote “credible news in all languages to the Indian audience, to self-regulation and to promoting the business and editorial interests of all members.” And it has been formed “find ways to cooperate in maximising the current and future potential of the industry.”

The introduction of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, DNPA put for the concern of traditional media houses. “They felt that they should be treated differently than those news publishers who are only on the digital platform.”

The Digipub News India Foundation which was incorporated in 2020 represents the interests the pure-play digital organisations.