Nic Newman’s latest edition of Journalism, Media, and Technology Trends and Predictions 2022 is out. While there’s nothing specific on India or the travails of Indian media, the report reminds us that the challenges we are facing is largely not just an India-only one.
Newman believes that there is a generational change afoot in digital newsrooms, a fact that might be true in India too. But he believes that this change is leading to more “internal soul-searching in newsrooms over diversity and inclusion.” If it is true, the generational change should be welcomed. Let us hope that in 2022 there will be women, minorities, and Dalits in leadership position in India.
While believing that traditional new organisation are “relentlessly” focussing on transforming themselves into digital outfits, revenues by charging for online news might face the challenge of subscription fatigue, even as the economy worsens.
One development that the report predicts is the possibility of publishers starting to work together to “lobby on policy, more advertising and common login initiatives, joint investigations, and more content sharing.” Some of these which we’ve started seeing in India.