Logo

Online
Journalism

Newsroom Analytics

Analytics has made it possible for digital journalism to not only look at traffic data in  real-time, but also “individualisable, quantitative data about audience consumption practices.”
Ever since news became an industrialised product, it has been a measurable one, according to Matt Carlson.  And circulation was the newspaper industry currency. Circulation figures, according Carlson, performed the public-facing “cultural role of equating reach with influence.” Basically, it was meant to show how big the audience was but with a lack on a direct measure of influence, audience size had to stand in.
Audience measurement complicates the normal understanding of journalism. The  journalists as gatekeepers presupposes a type of professional judgement in which decisions of on the newsworthiness are made on behalf of the audience of stories
 

News Production

A critical aspect of the digital news business is search engine optimisation. Getting SEO right is  critical for any website, news or otherwise, but its implementation in Indian newsrooms in general has been quite patchy.

Read More

SEO & Indian Languages

Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor, dapibus nisi. Donec vel lectus.

Read More

Mobile SEO

Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor, dapibus nisi. Donec vel lectus.

Read More

On Page SEO

A good headline, a smart teaser, an excellent caption for the lead picture,  and so on for a story online should be inspired by keywords unlike the unrestrained creative ones possible offline. That is on-page SEO.

Read More

Technical SEO

Speed is the first thing that comes to mind. But technical SEO is much more than how fast the site loads. Let’s take a look at all that is technically important non-technically.

Read More

Big Tech & Publishers

The rather uneasy relationship that Big Tech has had with publishers has affected the manner in which digital news has evolved. We are at the cross-roads now. What does that mean for journalists?

Read More

Resources

Most news websites can get by without having to buy or subscribe to SEO tools. Many tools are available free. But big news site will have to buy tools to effectively use SEO techniques.
Read More

SEO Experts

Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor.
Read More