[et_pb_section fb_built=”1″ admin_label=”Courses Hero” module_id=”seointro” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#474ab6 0%|#9271f6 100%” background_color_gradient_start=”#474ab6″ background_color_gradient_end=”#9271f6″ background_image=”https://indianonlinejournalism.org/wp-content/coding-background-texture.jpg” background_blend=”overlay” custom_padding=”100px|0px|180px|0px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_width_px=”1280px” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ header_font=”|on|||” header_font_size=”42px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” max_width=”530px” module_alignment=”center” custom_padding=”|||” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

Analytics

[/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_text_color=”#FFFFFF” text_font_size=”18px” text_line_height=”1.9em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”824px” module_alignment=”center” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

It could be sessions, pageviews, unique visitors, or engagement, more is always better. But then things start getting complicated. There is the metric average time spent. Did these pageviews by unique visitors who engaged with the site stay long enough? You can slice and dice the numbers that website analytics throws at those who bother to keep a close watch on the numbers.

Those numbers have have changed the way journalism is done, but worse, they have had an impact on how society works and politics happens in just India but most countries across the globe.

Let’s start by exploring what its done to newsrooms — the good, bad, and the ugly.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Courses” _builder_version=”4.16″ custom_padding=”0px|0px|100px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”0px|0px|5px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Newsroom Analytics” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3MjQ4NCJ9fQ==@” image=”https://indianonlinejournalism.org/wp-content/coding-icon_8.jpg” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.21.0″ _dynamic_attributes=”url” header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” height=”270px” custom_margin=”-80px||10%|” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

Analytics entered newsrooms gratis, or that’s what newsrooms still think. Google Analytics, with a little piece of code in every page of every news website, gave newsroom managers a literal war-chest of numbers and reports on the traffic to the website. That was circa 2005.

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[/et_pb_blurb][et_pb_blurb title=”SEO & Indian Languages” url=”#” image=”https://indianonlinejournalism.org/wp-content/coding-icon_1.jpg” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.16″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” height=”270px” custom_margin=”||10%|” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” global_colors_info=”{}”]Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor, dapibus nisi. Donec vel lectus.

Read More[/et_pb_blurb][et_pb_blurb title=”Mobile SEO” url=”#” image=”https://indianonlinejournalism.org/wp-content/coding-icon_3.jpg” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.16″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” height=”270px” custom_margin=”||10%|” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” global_colors_info=”{}”]Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor, dapibus nisi. Donec vel lectus.

Read More[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”News and audiences” url=”https://onlinejournalism.in/analytics/news-audiences-and-numbers/” image=”https://indianonlinejournalism.org/wp-content/coding-icon_7.jpg” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.21.0″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” height=”270px” custom_margin=”-80px||10%|” custom_margin_tablet=”0px||10%|” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

A good headline, a smart teaser, an excellent caption for the lead picture, and so on for a story online should be inspired by keywords unlike the unrestrained creative ones possible offline. That is on-page SEO.

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[/et_pb_blurb][et_pb_blurb title=”Technical SEO” url=”#” image=”https://indianonlinejournalism.org/wp-content/coding-icon_2.jpg” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.16″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” height=”270px” custom_margin=”||10%|” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” global_colors_info=”{}”]Speed is the first thing that comes to mind. But technical SEO is much more than how fast the site loads. Let’s take a look at all that is technically important non-technically.

Read More[/et_pb_blurb][et_pb_blurb title=”Big Tech & Publishers” url=”#” image=”https://indianonlinejournalism.org/wp-content/coding-icon_4.jpg” icon_placement=”left” content_max_width=”1100px” _builder_version=”4.16″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” height=”270px” custom_margin=”||10%|” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” global_colors_info=”{}”]The rather uneasy relationship that Big Tech has had with publishers has affected the manner in which digital news has evolved. We are at the cross-roads now. What does that mean for journalists?

Read More[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.16″ background_color=”#f7f8fc” custom_padding=”0px|0px|100px|0px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”6%” animation_starting_opacity=”100%” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|5px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Resources” url=”#” image=”https://indianonlinejournalism.org/wp-content/coding-icon_2.jpg” icon_placement=”left” image_icon_width=”64px” content_max_width=”1100px” _builder_version=”4.16″ header_font=”|on|||” header_text_color=”#7272ff” header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” height=”290px” custom_margin=”-80px|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” image_max_width=”64px” locked=”off” global_colors_info=”{}”]Most news websites can get by without having to buy or subscribe to SEO tools. Many tools are available free. But big news site will have to buy tools to effectively use SEO techniques.
Read More[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”SEO Experts” url=”#” image=”https://indianonlinejournalism.org/wp-content/coding-icon_8.jpg” icon_placement=”left” image_icon_width=”64px” content_max_width=”1100px” _builder_version=”4.16″ header_font=”|on|||” header_text_color=”#7272ff” header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” height=”290px” custom_margin=”-80px|||” custom_margin_tablet=”0px|||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” image_max_width=”64px” locked=”off” global_colors_info=”{}”]Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor.
Read More[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section]