It could be sessions, pageviews, unique visitors, or engagement, more is always better. But then things start getting complicated. There is the metric average time spent. Did these pageviews by unique visitors who engaged with the site stay long enough? You can slice and dice the numbers that website analytics throws at those who bother to keep a close watch on the numbers. 

Those numbers have have changed the way journalism is done, but worse, they have had an impact on how society works and politics happens in just India but most countries across the globe.

Let’s start by exploring what its done to newsrooms — the good, bad, and the ugly.