Maximum length: 60 characters or 575 pixelsMinimum length: 30 characters or 285 pixelsOrganic Results:Average title length: 50.19 charactersAverage description length: 154.86 charactersThe hardline format would be:Primary Keyword – Secondary Keyword | News Org Name
The title tag is a very important element for search engines to rank the page. Thus it is quite evident that if the keywords that you associate the page with is closer to the start of the headline, it would carry a lot more weight. So the while giving the headline, one need not stifle the creative urges eager to give a smart headline, but that can often be left for the shorter headline. The headline for the article is best made up of keywords in order of importance, without affecting the meaning of the headline, of course.
Many content management systems (CMSs) make the URL for the article from the title. If revisiting the headline after it is published is required, it is necessary to disable change in URL even if the headline changes.
In a break news scenario it might not be required to fill in all the fields in the contentment management system before hitting the publish button.
Meta description is often the teaser/intro of the article. Search engines use this field too to understand what the page is about. Thus the use and hierarchy of keywords in the description helps in the indexing of the page. While writing a separate teaser for each news story is quite a challenge, often it is left out. The search engine uses the first approximately 150 characters of the lede to display on the Search Engine Results Page (SERP). For lead articles that appear high on landing pages, such as homepage and section/category pages, having a distinct teaser that helps not only search engines but also user is common. For long form stories it isn’t with more time on hand, teasers with appropriate keywords and the right length helps the story perform well in search engines.
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