The general manager in-charge of technology, of a newspaper that had seen better days, declared with a straight face that SEO was no big deal. He knew it too. After all, he too had attending a workshop on SEO approximately 10 years ago. One can’t blame him for being delusion. He’s not alone.
Google knows that too. In the very paragraph of its guide on SEO, it says: “This guide won’t provide any secrets that’ll automatically rank your site first in Google (sorry!).” But there is order and perseverance in this madness. And SEO or search engine optimisation in a news setting needs special focus. We intend to do that here.
Newsroom managers at the top news websites might believe that the reason for their success is not just their journalism but the handiwork of their SEO team as well. There is no one-size fits all in desk-SEO synergy. There’s no magic bullet either or a single truth. We explore all it here.
In this section
On-Page SEO
SEO best practices within the page — headlines, captions, tags — and how pragmatic journalists integrate them into daily news production.
Read more →SEO & News Production
How to integrate SEO into the newsroom workflow strategy to drive organic traffic to news content.
Read more →SEO and Digital Journalism
Traffic numbers as performance indicators, and how digital journalism is shaped by the SEO imperative.
Read more →Search Engines, Big Tech and Publishers
The evolving relationship between journalism, search engines, and platform power over news distribution.
Read more →Can journalists' work be evaluated by pageviews?
A critical look at attempts to evaluate journalist performance using online traffic metrics.
Read more →SEO Resources
Tools for rank-checking, keyword research, and full-service SEO solutions for news publishers.
Read more →