The general manager in-charge of technology, of a  newspaper that had seen better days, declared with a straight face that SEO was no big deal. He knew it too. After all, he too had attending a workshop on SEO approximately 10 years ago. One can’t blame him for being delusion. He’s not alone.  

Google knows that too. In the very paragraph of its guide on SEO, it says: “This guide won’t provide any secrets that’ll automatically rank your site first in Google (sorry!).”  But there is order and perseverance in this madness. And SEO or search engine optimisation in a news setting needs special focus. We intend to do that here.

Newsroom managers at the top news websites might believe that the reason for their success is not just their journalism but the handiwork of their SEO team as well. There is no one-size fits all in desk-SEO synergy. There’s no magic bullet either or a single truth. We explore all it here.