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The newspaper calls itself India’s National Daily. The Hindu which began in 1878 as a weekly became a daily in 1889, is headquartered in Chennai. 

The Hindu Group has, apart from the general interest newspaper, a business newspaper, a fortnightly magazine, a sports magazine and a Tamil daily. Roof and Floor is a real estate website. 

Apart from the news section, the flagship has sections such as opinion, sports, business, education and web-only sub-site The Thread and even have podcast and video sections.

The paper has implemented a paywall as well.

Interestingly, sister sites such as Frontline, Sportstar and even Roof&Floor are sub-domains, although the two news sites have independent editorial teams offline. Business Line and The Hindu Tamil have retained their independent identities online.

A cursory SEO audit of The Hindu follows:

SEO Parameters

Approximate % of Sample URLs

URLs with underscores

10%

URL With Uppercase

8%

URL Over 115 characters

31%

Page Titles Over 60 characters

58%

Page Titles below 30 characters

6%

Meta Descriptions Missing

6%

Duplicate Meta Description

6%

Meta keywords Missing

37%

 

The Hindu has a few SEO challenges to overcome. 

The Hindu SERP Snippet

Courtesy: ScreamFrog SEO Audit Tool

An interesting facet needs to analysed: Frontline, Sports and Roof&Floor now have the same rank in Alexa. It is quite like that the sites when they were independent did not have the same rank. Therefore, as subdomains they must have automatically got the rank of The Hindu domain. Has this change made any difference either positively or negatively to the sites in terms of traffic would be an good to know.

 

The site was launched on Online since 1 March 1996 and currently is ranked 1,250 by Alexa in global internet engagement.

The other technologies being used are:
Web Server: Cloudflare Server
Client-side: Javascript|
JS Library: JQuery and RequireJS
Traffic Analysis: Google Analytics and Full Circle Studies
Advertising Networks: Google Ads, Amazon Associates, Pubmatic and Zedo
Structured Data: Open Graph, Twitter Cards, JSON-LD, Generic RDFa, and Microdata
Markup Language: HTML5

Some Prominent Journalists

Name Twitter Handles Location Brief Profiles
Jagriti Chandra jagritichandra New Delhi Journalist @the_hindu \nE-mail: [email protected]
Sandeep Phukan fewcan New Delhi Journalist @the_hindu. Invisible in speakers’ circuit but did speak @TedX event. Tweets are general,views personal. RTs are not endorsements
P.J. George peejaygeorge Chennai, India On the web team at @the_hindu, building new audiences and products. Follows digital media trends, international affairs. @MBID_IGMN Fellow
Mandira Moddie MandiraModdie Chennai, Tamil Nadu Deputy Internet Editor, The Hindu
Rahul Karmakar rahconteur Has worked horizontally across India — from Arunachal to Gujarat — since 1989. Cat-eyed, he wishes he had a cat’s nine lives to fathom the complexities of NE.
Sriram Srinivasan sriramvasan Strategy & Digital Editor, The Hindu. Curator, thREAD. My interests: journalism, digital media, quizzing, Chennai, Carnatic music, cricket…
Peerzada Ashiq peerashiq Srinagar Journalist
K Venkataramanan kv_ramanan Chennai Associate Editor, The Hindu
Mohamed Imranullah S imranhindu Senior Assistant Editor, The Hindu
Aswathi Pacha AswathiPacha Cochin, India Was on my way to becoming a scientist but spacetime warped. Result: Sr Sub Editor @IndianExpress @iexpressscience.\n\nPreviously with @TheHinduScience #scicomm
Shubashree Desikan | சுபா Shubawrite Chennai, India Science journalist Sr Asst Editor @the_hindu based in Chennai. Physics PhD. Love Poetry, fiction. Views my own. https://t.co/ZhcEi6h6Vc
Anuradha Raman raman_anuradha new delhi Journalist at The Hindu. If tweets could be a song
jacob koshy neutranino India The Hindu
Ananth Krishnan ananthkrishnan Journalist @the_hindu, author, India’s China Challenge https://t.co/lO2bsS9hxW, I write The India China Newsletter
Vaishna Roy vaishnaroy Associate Editor with The Hindu\nEdits Magazine | Lit Rev | Friday Review |\nColumn – Speech Melba\nTweets are personal and don’t represent the newspaper.
Raghuvir Srinivasan srirags Chennai, India Editor @businessline\nChartered Accountant\nThomas Jefferson Fellow 2010 @EastWestCenter\[email protected] Scholar 1999-2000\nViews are personal.
Priscilla Jebaraj prisjebaraj In Delhi. From Madras. Journalist @the_hindu. I write about agriculture and food, water and sanitation, RTI and education. Opinions are personal. Mail:[email protected]
Varghese K George vargheseKgeorge New Delhi, India Resident Editor, Delhi @the_hindu. Author, Open Embrace- India-US ties in a Divided World; DU, JNU. ||चरैवेति, चरैवेति
Shonali shonalim Chennai Writer. Critic. Columnist. MetroPlus Editor, The Hindu. Views are mine. Re-tweets are not endorsements
Nistula Hebbar nistula New Delhi, India Political Editor @the_hindu , author of Kiss and Tell (Penguin 2012)
Soibam Rocky Singh RockySoibam New Delhi Journalist at @the_hindu Previously with @httweets, @DDNewsLive, #court, #DelhiHC, #Law, avid motorist
Saurabh Trivedi saurabh3vedi New Delhi, Kanpur A Journalist | Report: Crime, Politics, Airport |
Ramakrishnan T Rama_Krishnan Chennai, India Journalist, Chennai. Views are my own. #Identitypolitics #Indianpolitics #SriLankapolitics #water #energy #environment #culture
Vikas Vasudeva vasudevavikas Chandigarh, India I write for The Hindu. Ex-Reuters,The Tribune, HT. Links not endorsements, views are personal. https://t.co/CvVmOWg1g3
Sobhana K Nair SobhanaNair New Delhi, India Journalist with @the_hindu
Priya Paitandy pietrendy Chennai Journalist, The Hindu. Travel and adventure sport addict. Spa worm. Focussed for the most part but easily distracted by shopping, dessert and my own reflection.
Hemani Bhandari HemaniBhandari New Delhi Reporter @The_Hindu , former @IndianExpress, ACJ alumna. Food fanatic, exploring length and breadth of India is on the list. Tips/leads at [email protected]
D Suresh Kumar dsureshkumar India Citizen of India
rvmoorthy rvmoorthyhindu New Delhi, India Senior Special News Photographer. The Hindu Newspaper.
Shiv Sahay Singh shivsahays Kolkata, West Bengal Journalist
Sonam Saigal courtkacheri4 Mumbai, India Legal Reporter @the_hindu Mumbai. Law graduate. Ex – @HTMumbai and @fpjindia. Comments are personal.\n\nhttps://t.co/Y9Q8YFH6ki
Shoumojit Banerjee ShoumojitB Journalist at The Hindu, tracks political shenanigans; passionate about Spaghetti Westerns, vintage Hollywood, 1618-48, the Napoleonic era, 1914-18 and 1939-45.
Dinesh Krishnan d_krish ÜT: 19.241624,72.978498 Visual Editor @the_Hindu , (Past: Hindustan Times, Forbes India, BetterPhotography, IndiaPicture, BusinessWorld & HT. Tweets are personal POV.
S. Anandan Anandans76 Kochi, Kerala journalist @the_hindu , Kochi I From geopolitics to local politics I Personal tweets I RTs not endorsements
Biju Govind bijugovind India Global Indian ~ Journalist @the_hindu previously Indian Express ~ Poet~ Storyteller~ National Security ~ Foreign Policy ~Geopolitics ~ Views Me.
Stanly Johny johnstanly Chennai Foreign Ed @the_hindu; JNU PhD; Author of TheISISCaliphate; Visiting Scholar @ Kerala University; Adjunct Faculty @ ACJ; @StateIVLP / @AIYouthDialogue alumnus.
S Poorvaja _poorvaja Chennai, India Journalist @The_Hindu Chennai. Covers School Education and Entertainment. Film music connoisseur. K-Drama addict. Views personal. RTs not endorsements. She/Her
Amol Karhadkar karhacter The Hindu. Sport in general, Cricket and Table Tennis in particular [Tweets personal]
Sriram Lakshman slakster Washington, DC … normally US Correspondent @the_hindu | B.A Yale, M.S NYU , MPhil (Oxon) | Views = mine. Retweet≠Endorsement. Before reporting: Econ. consulting, research, biologist.
Dennis S. Jesudasan DennisJesudasan Chennai, India Journalist, The Hindu
Vikas Dhoot tragicosmicomic Scribe: views are personal, news isn’t… \n\nBeen There, Done That @bsindia @BWBusinessworld @IndianExpress @FinancialXpress @EconomicTimes
Kallol Bhattacherjee janusmyth Delhi Journalist. Author of “The Great Game In Afghanistan : Rajiv Gandhi, General Zia and the Unending War” HarperCollins India. https://t.co/LkpDWkUkCT
KC Vijaya Kumar kcvblr Madras/Bangalore/Tellicherry Sports Editor, The Hindu. Opinions personal. Retweets not endorsements. Previously, The Asian Age, Bangalore; Tata Motors, Bombay. Loyolite, ACJian.
Amarnath Tewary AmarnathTewary Patna The Hindu
Oommen A. Ninan oommen_ninan Mumbai, Maharashtra Journalist at The Hindu. \nCo-Founder of Media Foundation of India. Views, retweets are personal.
G. Viswanath Vishyjune10 Mumbai Cricket of course, P G Wodehouse, R K Narayan, Ruskin Bond, Business Standard, TH BusinessLine, The Telegraph UK, Chembai, Semmangudi, Yesudas and a lot more
Prasanna Venkatesan prasreporter Chennai, India Sports journalist with The Hindu.
Ashok Kumar berwaltweets Gurugram Journalist @the_hindu. Cover Haryana. Merit Award Winner 2018 and 2019 — KC Kulish International Award for Excellence in Journalism by Rajasthan Patrika
Mahesh Langa LangaMahesh Ahmedabad, Gujarat works @the_hindu. views personal & RTs not endorsement
Damini Nath DaminiNath New Delhi Reporting for The Hindu in Delhi. Responsibility for tweets that don’t/do mention @the_hindu and @THNewDelhi is mine alone.
SureshKrishnamoorthy JournoSuresh Hyderabad, India A grateful to God, grateful to society, ever-friendly guy.
Prince Frederick firstfundas Journalist. Globalist. Hyperlocalist. Largely Twitter-hibernator; sometimes, given to binge-tweeting.
Vijaita Singh vijaita New Delhi, Kolkata, Ballia Journalist
Sunitha Sekar SunithaSekar Chennai Reporter with The Hindu
Yuthika Bhargava yuthikabhargava New Delhi Journalist. works @The_Hindu. Views Personal.
G Sampath samzsays New Delhi Social Affairs Editor @the_Hindu. Author of Autoplay, How to Make Enemies and Offend People. Not all RTs are endorsements.
Jaideep Deo Bhanj Jaideepdeobhanj New Delhi Journalist @the_hindu
Srinivasan Ramani vrsrini Chennai Deputy National Editor, The Hindu.I work with Opinion, Data, Value Adds & Sports sections of the paper. Tweets – mine & not employer’s. RTs aren’t endorsements.
Vijay Kumar S vijaythehindu Chennai, India Journalist @the_hindu Winner Ramnath Goenka Award Investigative Reporting 2017 RedInk Award 2018 SM Laadli National Award 2013 views personal Rt no endorsement
Krishnadas Rajagopal kdrajagopal New Delhi Legal Correspondent, The Hindu
Meera Srinivasan Meerasrini Colombo Colombo-based journalist with @the_hindu; covers the Maldives
Jatin Anand JatinPaul New #Delhi, #India Journalist @the_hindu. Formerly @httweets, 09-14. @ACJIndia, 08-09. All tweets except those that mention “@the_hindu” are personal. Usual t&c apply. #OldSchool
Udhav Naig udhavn Chennai Politics and Films, The Hindu | Tweets are personal opinions | University of Essex | Retweets are not endorsements
Dinakar Peri dperi84 New Delhi, India Defence Correspondent @the_hindu | @cheveningfco Fellow, Ex @Claws_india | Ex Biologist @TIFRScience @csiriict | Defence, Geopolitics, Energy, Climate Change
Nivedita Ganguly nivi15 Vizag, India Journalist @ The Hindu. Also, a scribbler, a doodler, a wanderer. Mad about book stores and good yarns. Views expressed are personal.\[email protected]
Sangeetha Kandavel sang1983 Chennai, India Business Journalist with The Hindu Newspaper, Chennai. Previously, with Economic Times and Deccan Chronicle. \n\nInstagram – https://t.co/bnSqtR0Han
N.Sudarshan sudunarayan Bengaluru, India Journalist @the_hindu
Omar Rashid omar7rashid Lucknow, India Uttar Pradesh correspondent @the_hindu \n\nUnless attributed, views and posts personal. Also available on: https://t.co/ybf8eJbOoG
Suhasini Haidar suhasinih New Delhi National Editor and Diplomatic Affairs Editor, The Hindu
Alok Deshpande alokdesh Mumbai, India Mumbai, ex-ACJ, love films and works with The Hindu. Views expressed here are personal. Retweets are not endorsements.
Bindu Shajan BShajan delhi journalist @the_hindu
Deepa H Ramakrishnan diparamakrishna Chennai, India journo. for now, i write about highways, fisheries, milk, temples and oil industry. tweets, retweets are mine.
Amit Baruah abaruah64 New Delhi All views MINE; RTs don’t mean endorsement. Journalist. Works for @the_hindu. Author of Dateline Islamabad. Wanderer.
Ramya Kannan ramyakannan India Generally – journo, mum, shutterbug and many other things in between. RTs are not endorsements. Views are personal.
AloysiusXavierLopez aloysius_axl Chennai Journalist at The Hindu, Chennai
Suresh Nambath nambath Chennai Editor at The Hindu
Narayan Lakshman narlak India Associate Ed. @The_Hindu | Frmr US Corr. | Senior Fellow @ISASNus | KBF Fellow @AspenInstitute | Author @PatronsOTPoor | PhD @LSE_ID | Cantab | Stephanian
Frontline

Frontline

Although Frontline online is a subdomain of The Hindu, it has had a distinctive editorial existence since its inception in 1984.
The Hindu Businessline

The Hindu Businessline

he Hindu Businessline is the group’s financial daily. Raghuvir Srinivasan is editor. The newspaper, which was started in 1994,
Sportstar

Sportstar

Sportstar is the only remaining sports magazine from the era when sports enthusiast and assorted fans of sports stars read in depth