Business of Journalism

Some Indian news organisation too might have reported growth in revenue last year, but the survey reports that more than half of the respondents had seen both subscription and ad revenue upswings. Since the pandemic may organisations have resorted to a concentered effort in improving subscription, e-commerce, and digital events. According to the RISJ survey, organisations earned “substantial licensing revenue from tech platforms” as well. What it did notice is the “strong bounce back in digital advertising. 

But of crucial concern is that many publishers who “rely on traditional and declining revenue sources such as print and even broadcast,” who often do not have a “clear digital plan” will continue to have difficult challenges ahead.

Surprisingly, according to the report, “overall consumption of online news has fallen significantly in some countries.” India would not be in that list of countries. But in India too, the “relentless and depressing nature of the news has been a factor. The net beneficiary this are social media platforms and entertainment from streaming services.

Subscription & Membership

Subscription as a revenue source has been the most popular method for news businesses. There are many challenges to implement a successful subscription model. We discuss it here.

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SEO & Indian Languages

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Mobile SEO

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On Page SEO

A good headline, a smart teaser, an excellent caption for the lead picture,  and so on for a story online should be inspired by keywords unlike the unrestrained creative ones possible offline. That is on-page SEO.

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Technical SEO

Speed is the first thing that comes to mind. But technical SEO is much more than how fast the site loads. Let’s take a look at all that is technically important non-technically.

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Big Tech & Publishers

The rather uneasy relationship that Big Tech has had with publishers has affected the manner in which digital news has evolved. We are at the cross-roads now. What does that mean for journalists?

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Resources

Most news websites can get by without having to buy or subscribe to SEO tools. Many tools are available free. But big news site will have to buy tools to effectively use SEO techniques.
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SEO Experts

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