Some Indian news organisation too might have reported growth in revenue last year, but the survey reports that more than half of the respondents had seen both subscription and ad revenue upswings. Since the pandemic may organisations have resorted to a concentered effort in improving subscription, e-commerce, and digital events. According to the RISJ survey, organisations earned “substantial licensing revenue from tech platforms” as well. What it did notice is the “strong bounce back in digital advertising.
But of crucial concern is that many publishers who “rely on traditional and declining revenue sources such as print and even broadcast,” who often do not have a “clear digital plan” will continue to have difficult challenges ahead.
Surprisingly, according to the report, “overall consumption of online news has fallen significantly in some countries.” India would not be in that list of countries. But in India too, the “relentless and depressing nature of the news has been a factor. The net beneficiary this are social media platforms and entertainment from streaming services.
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Subscription and Membership
The challenges and strategies of implementing subscription-based revenue models for news businesses.
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