NDTV — a digital news pioneer

New Delhi Television, better known as NDTV, has been one of the top news destination in India. While right-wing trolls have been busy running down the organisation, traffic to the website does not seem to have been affected by the orchestrated attack on the websites especially, with or without the arrangement with Koo.

NDTV was co-founded by Radhika Roy and Dr Prannoy Roy in 1988, but the website was launched on 26 September 1996 and currently is ranked 413 by Alexa. Apart its journalism that has been “accused” of  representing the “liberal” point of view, NDTV.com has been ahead technologically, with Kawaljit Singh Bedi at the helm as the CTO.

Nevertheless, a peek under the SEO-hood is necessary, and here goes:

NDTV homepage seen in the search engine results page. - (via ScreamingFrog)

NDTV homepage seen in the search engine results page. – (via ScreamingFrog)

The sections of the site are:

Business, Entertainment, India News, Education, Opinion and even Offbeat. But Gadgets and Sports get sub-domains of their own, apart from sorted things like Swachh India, Edata, Movies, and even the still-born Social sub-domain.

It looks like their got the site speed challenge right, but some niggling challenges might remain, given the constraints of editorial workflow and editorial freedom. Some of them are:
1) From an SEO audit one with a tiny sample size of 500 URLs, more than 60 per cent of them are listed as having Unsafe Cross-Origin Links.

2) About 30 per cent of the sample URLs had URLs longer than 115 characters.

3)  More than 70 per cent of the URLs from sample where over 60 characters long.

4) There were about 5 per cent URLs with missing meta description, while  almost 8 per cent of the  URLs had missing meta keywords.

These are some of the concerns a cursory SEO audit through up.

While an analysis of the site suggests that WordPress is being use, it might not be the CMS driving the parent site, but a sister-site or sub-domain.

The other technologies being used are:
Server-side Programming Languages: ASP, PHP
Client-side: Javascript|
JS Library: JQuery and Highcharts
Traffic Analysis: Google Analytics, Quantcast, Full Circle Studies and Lotame
Advertising Networks: Google Ads, Amazon Associates, Xandr, Open X, Pubmatic
Structured Data: Open Graph, Twitter Cards, JSON-LD, Generic RDFa, and Microdata
Markup Language: HTML5, XHTML Transitional 1.0

Some Prominent Journalists

Name Twitter Handles Location Brief Profiles
Sonia Singh soniandtv New Delhi,India Editorial Director, NDTV.Anchor,The NDTV Dialogues, #TheNews at 8pm. Author,’ Defining India:Through Their Eyes’
Rishika Baruah rishika625 New Delhi Journalist & Filmmaker. Associate Editor & Anchor, @NDTV. I jumped out of a plane once! Email: [email protected]
Harsha Kumari Singh harsha_ndtv Jaipur Journalist with NDTV , reports out of Rajasthan , news and politics buff, has an assam tea connection
Kadambini Sharma SharmaKadambini New Delhi Senior Editor-Foreign Affairs NDTV India / @cheveningfco scholar/ @stateIVLP fellow/Views Personal

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